In Milan, Caspar Campari created the magnificent Campari Bitter Aperitif according to a secret recipe. Popular all over the world, Campari Bitter aperitif is perfect both in its pure form and as a basis for compiling exquisite cocktails. It is recognized as a classic among aperitifs. It is an ideal choice for gourmets and connoisseurs of quality drinks. Campari Bitter is made by maceration: herbs, aromatic plants, and fruits are soaked in alcohol, and the resulting tincture is filtered and softened with water. It is believed that this drink originated in antiquity when mixtures of bitter-tasting wines were used to treat diseases.
Campari Group is the world’s most famous producer of wines, spirits, and soft drinks. The firm was founded in 1860 by Gaspard Campari, who invented the recipe for the legendary bitter named after him. After Gaspard’s death, the organization’s management passed to his son, David. The latter made a massive contribution to the expansion of production and the development of the popularity of the company’s products. By 1960, the company’s drinks began to be sold in more than 80 different countries of the world, and in the next few decades, the number of countries where Campari products were exported grew to 190.
Today, Campari owns 45 beverage brands. The company is considered the leader in the production of alcohol in Italy and Brazil. The most famous and favorite brands of consumers are aperitif «Aperol», bitter «Campari», vermouth «Cinzano», whiskey «Glen Grant», sparkling wine «Mondoro» and ouzo «Ouzo 12».